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This Time it’s Personal

With the consistent growth of social media platforms and the cross-cultural integration that it invites, it is becoming more important than ever for brands to invest in and deliver personalised content that can generate results.

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Be proud of what you DON’T do! (not just what you do)

When we decided to commit to our new agency we got so excited by what we were going to do, that it took a real effort to hit the skids for a second and get as excited by what we were NOT going to do.

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Twitter strikes new deals to bring in more sports and entertainment videos

Twitter announced that it struck new deals with media and entertainment companies to bring “hundreds of hours” of live-streaming and video highlights onto the social media platform.

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A Brand New Style

It’s one thing to have a strong brand persona, but the real challenge lies in getting your customers to believe it. This is where brands must focus on the tangible elements such as design and imagery that people can actually see and draw conclusions from.

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Increasing Mobility

The human hand. We use it to touch, communicate, create and perform a variety of tasks necessary for our own functionality. But have you ever thought about what spends the most time in your hand?

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Landing your Branding

In its most simplistic form, a brand can be easily misinterpreted when it comes to what it actually stands for, particularly when it is not being conveyed in an authentic manner. At its core, brand development and branding is about much more than putting a label on your products/services, it is about understanding what you represent and identifying how you plan to progress towards your ideal state.

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The Modern Athlete

Competitors have always been defined by their on-field performance and praised for their ability to entertain the masses. For decades the media has covered their lives, capturing the highs, sharing the lows and sculpting the icons that we admire today.

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A Profound Influence

As the shift towards more personalised content continues, so does the demand for brand influencers who can build a following and engage with others. Given the extensive network of social platforms available, reaching relevant users with relevant material has become an artform that has incited high competition amongst brands.

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A Yak is Born - The Beginning

It’s hard to put a finger on the exact moment that Yak Creative became more than a conversation over too many coffee sessions at our local cafe. Looking back, and let’s be real here it’s not that long ago, we think it was when we decided that talking is the easy part, why not listen to our network...and do??

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Got a project in mind?

We are very interested to hear more about your project!

Request a quote