It’s hard to put a finger on the exact moment that Yak Creative became more than a conversation over too many coffee sessions at our local cafe. Looking back, and let’s be real here it’s not that long ago, we think it was when we decided that talking is the easy part, why not listen to our network...and do??
And then it all happened. You see, we don’t believe that things happen for a reason. That said, we’re all over the fact that every cloud has a silver lining (we’re not entirely anti-cliche!) and having both been unexpectedly free from the constraints of the 9-5, we found ourselves discussing our extensive critical networks, complementary skill sets and desire to help individuals and small businesses achieve the best version of their brand possible.
And so Yak Creative became a reality. We’ll let you ponder that for a while as to why on God’s green earth we agreed on Yak for the name. Anyway, we’re founded on simple principles that we believe are often overcomplicated or just plain overlooked. Central is the belief that every one of you has a brand (like it or not!) and the right to develop that brand to maximise your potential in life, business, community service...whatever it is! Yak Creative is here to help clarify, enable and activate your unique purpose and vision using digital marketing and social media. For some of you it’s about money, others it’s a more visible profile or larger online community. Some of you might be more focused on giving back, informing and engaging with your fans or even creating your own online store. In today's digital age though, it’s undeniable that to be taken seriously you must accept that your online presence is key to success.
The combined strengths and talents of our two directors Adrian and Owen (titles neither are comfortable with to be honest) complement each other perfectly, you can read more about that via the website bios. Suffice to say though that together with an extensive network of skilled contracting experts we are able to service all your requirements yet remain lean, nimble and fast... actually very unlike a Yak. Hmmm...
Here’s where we differ from ‘non-Yak’ style operators. Though Yaks actually have tiny ears, we listen to you...a lot. We watch... really closely. We ask questions... all the time. And we offer simple and affordable options to help you, your business, association or team realise your purpose. We pride ourselves on nurturing robust, honest and successful relationships...
Our values are ours (sounds obvious right? But so many corporate values are designed by marketing for the clients benefit), and they’re simple, but don't mistake that as meaning they're an afterthought. We take them very seriously and they are at the core of every action we take, and decision we make when dealing with your invaluable information and brand...
Client First: Always, no matter what.
Pride: In who we are, what we do and for whom.
Simplicity: Identify, innovate, improve, implement...repeat.
Accountability: Own it, live it.
Reliability: We say it will, it will. On time and budget.
Empathy: The more we know, the better we serve.
Excellence: In service, product, culture and integrity.
So, try us out - let’s Yak! We are Melbourne based but given the nature of what we do and the fact that Skype and Zoom are so readily available we are happy to talk no matter where you are. We’re excited to kick off on this journey and encourage you to jump on our social channels and keep an eye out as Yak Creative grows and thrives.